Benedict Evans wrote a great post on Apple Pay and asked the question – what’s next?
Well here’s a guess (pulled from these tweets)…
1/12
I haven’t seen Apple Pay website integration discussed much yet
2/12
So here’s a guess as to how it will work…
3/12
At the beginning of a site’s checkout flow (i.e. before filling out any forms), you’ll click the Pay button
4/12
The site will ping Apple via the API which will in turn ping your iOS device (similar to 2-factor auth)
5/12
You’ll select the card to pay with and use your thumb to approve
6/12
The site will then receive a payment token to charge the order to
7/12
Ideally the site could then pull your billing / shipping info from Apple to skip those forms as well
8/12
The only step remaining will be to hit the checkout button (perhaps you tap your thumb a second time to confirm)
9/12
Simple, clean and no more credit cards online
10/12
Bonus – an obvious extension is to use the same system for 2-factor auth
11/12
Rather than enter the code shown in Google Authenticator or Authy, just press your finger
12/12
Which begs the question, could you even remove the password requirement?
