The UX of Facebook’s New Like Button

Much of the discussion around the new Like button has centered on the removal of the thumbs up icon. And while that it is a major symbolic move, the real change from a UX perspective is the color.

If you didn’t already know how huge the Like button is, here’s some perspective – the button is viewed 22 billion times daily across more than 7.5 million websites. Massive.

But that huge number of impressions was happening next to a whole slew of other sharing buttons that have popped up from companies such as Twitter, LinkedIn, Pinterest, etc.

And because all of those other companies had simply followed Facebook’s lead, and their UX, all the buttons pretty much looked identical. Lazy users had no visual indication as to which button to click first. Not any more…

One look and it’s clearly a great UX move. A simple splash of color is all it took to differentiate the button from the rest and draw the user’s eye. I would love to know what kind of engagement bump they’re seeing after the new button rolled out late last month.

I’m guessing it’s only a matter of time until we see colored buttons from everyone.

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